Privacy policy

Shmorgen (“we,” “us,” or “our”) operates www.shmorgen.com and its related shopping features and services (the “Services”).

Our business is based in the United Kingdom. We primarily serve customers in the United States, and orders are dispatched from Hong Kong. Our store is powered by Shopify.

This policy explains how personal information is collected, used, disclosed, and protected when you use the Services, purchase from us, or contact us.

Shmorgen is the data controller for personal information processed for our own business purposes. Shopify separately acts as a controller for certain processing described below.

1. Information We Collect

Depending on your interaction with us, we collect:

  • Contact and delivery information: name, email address, telephone number, billing address, and shipping address.

  • Order information: products viewed or purchased, cart activity, order history, payment status, deliveries, returns, exchanges, and cancellations.

  • Payment information: payment method, transaction references, confirmations, and limited payment details available to us.

  • Account information: account identifiers, preferences, saved addresses, and account activity where those features are available.

  • Communications: messages, attachments, and details provided in support or privacy inquiries.

  • Device and usage information: IP address, browser and device details, identifiers, approximate location, and interactions with the Services.

  • Preferences and submissions: marketing choices, privacy settings, and reviews or content you choose to submit.

Full payment credentials are handled by Shopify and the relevant payment providers according to their privacy practices. Do not send full card numbers or security codes to us by email or telephone.

2. Sources of Information

We collect information directly from you, automatically through cookies and similar technologies, and from service providers supporting our store.

Relevant providers may include Shopify, payment processors, delivery providers, and providers supporting communications, analytics, security, and customer service.

Information from marketing partners or other integrations is processed where permitted by law and relevant to the features you use.

3. How We Use Information

We use information to:

  • Process purchases and payments.

  • Prepare orders and arrange dispatch from Hong Kong and delivery to the United States.

  • Provide tracking, order updates, and customer support.

  • Manage returns, exchanges, cancellations, and refunds.

  • Maintain accounts and preferences.

  • Operate and improve the website.

  • Understand shopping activity and personalize available features.

  • Send permitted marketing communications and measure advertising.

  • Prevent fraud and unauthorized access.

  • Maintain required records, resolve disputes, and comply with legal obligations.

Information necessary to process and deliver an order is required for us to complete that purchase.

4. Legal Bases

Where UK or European data protection law applies, we rely on:

  • Contract: processing needed to fulfill purchases or take steps you request before purchasing.

  • Legitimate interests: operating and improving our business, responding to inquiries, maintaining security, and preventing fraud, where those interests do not override your rights.

  • Consent: activities requiring consent, including certain marketing and non-essential tracking.

  • Legal obligations: required records, legal compliance, and valid official requests.

You may withdraw consent without affecting the lawfulness of earlier processing based on that consent.

5. Cookies and Tracking

We and our service providers, including Shopify, use cookies, pixels, and similar technologies for essential functions, preferences, analytics, personalization, and advertising.

Where legally required, we request consent before non-essential technologies are used.

Manage available choices through our cookie banner or cookie preferences controls. Browser settings can also block or delete cookies, although this may affect website functionality.

Advertising opt-out choices are explained below.

6. Disclosures and Hong Kong Fulfillment

We disclose information as needed to:

  • Shopify and providers supporting hosting, payments, security, analytics, communications, and customer support.

  • Fulfillment and delivery providers arranging orders dispatched from Hong Kong to the United States.

  • Marketing partners, subject to applicable consent and opt-out requirements.

  • Third parties you ask us to share information with.

  • Authorities or advisers where required by law or necessary to address fraud, disputes, or legal claims.

  • Relevant parties in a business sale or restructuring, subject to appropriate protections.

Information needed for Hong Kong dispatch and United States delivery may include your recipient name, address, telephone number, order details, and shipment information.

Public reviews or other public submissions may be visible to other visitors. Avoid placing sensitive information in those submissions.

7. Shopify’s Role

Shopify processes information to provide hosting, checkout, payments, security, and other store functions.

When enabled Shopify features provide enhanced services, Shopify may also use information from your interactions with Shmorgen, other merchants, and Shopify for personalization, service improvements, fraud prevention, and advertising.

For certain enhanced services, Shopify acts as an independent controller and handles related privacy requests.

Learn more through:

8. Marketing Choices

You can unsubscribe from marketing emails using the unsubscribe link or by contacting hello@shmorgen.com.

Necessary messages about orders, payments, delivery, returns, or privacy requests may continue after you unsubscribe from marketing.

9. Privacy Rights

Depending on applicable law, you may request access, correction, deletion, portability, restriction of processing, or objection to certain processing.

You may also withdraw consent, opt out of certain advertising-related processing, or request review of certain automated decisions where those rights apply.

Rights may be subject to exceptions, including required records and information needed to fulfill orders or resolve disputes.

United States Privacy Choices

Certain advertising disclosures may be considered a “sale,” “sharing,” or “targeted advertising” under applicable state laws, even where no monetary payment is received.

Where applicable, submit an opt-out request through:

Your Privacy Choices

You can also contact hello@shmorgen.com.

Where required by law, we recognize Global Privacy Control (GPC) as an opt-out request for the browser and device sending the signal. Where associated with an account, the choice may also be applied to that account.

Requests and Verification

Email us to exercise your rights. We may reasonably verify your identity or an authorized agent’s authority.

We respond within applicable legal deadlines and do not discriminate against you for exercising privacy rights.

10. International Transfers

Personal information may be processed in the United Kingdom, Hong Kong, the United States, and other countries where Shopify or our relevant providers operate.

These countries may have different data protection laws.

Where UK or EEA transfer restrictions apply, we use applicable recognized safeguards, such as adequacy decisions, approved contractual protections, or another lawful transfer mechanism.

Contact us for information about relevant destinations and safeguards, including available information about contractual protections.

11. Retention

We retain information for as long as reasonably necessary for its purpose and applicable legal requirements.

Order records may be retained for accounting, tax, legal claims, and dispute resolution. Account and support information is retained according to account activity, outstanding matters, and legal or security needs.

Marketing information may be retained until you unsubscribe or it is no longer needed. Limited records may remain necessary to respect your opt-out choice.

Information is deleted or anonymized when no longer required, subject to legal obligations.

12. Security

We use reasonable technical and organizational safeguards. No transmission or storage system is completely secure.

Protect your login credentials and do not send sensitive payment information, passwords, or verification codes through unsecured channels.

13. Children

The Services are not intended for children. We do not knowingly collect personal information from children under 16 or knowingly sell or share their information for targeted advertising.

Contact us if you believe a child has provided information so we can investigate and take appropriate action.

14. External Websites

Third-party websites and services have their own privacy policies. Review those policies before providing information.

A link does not by itself mean that we control or endorse an external website.

15. Complaints

Contact us with concerns about our handling of personal information.

Where applicable, you can appeal a privacy-request decision by emailing us and explaining the reason for your appeal.

You may also complain to a relevant authority, including the UK Information Commissioner’s Office. EEA authority information is available through the European Data Protection Board.

16. Policy Changes

We may update this policy to reflect changes in our practices, Services, or legal requirements.

We publish the revised policy, update the Last Updated date, and provide additional notice where legally required.

17. Contact Information

Store Name: Shmorgen
Website: www.shmorgen.com
Email: hello@shmorgen.com
Phone: +44 1708 479681

Business Address:
72 Heath Park Road
Romford
RM2 5XA
United Kingdom

Customer Service Hours:
Monday–Friday, 9:00 AM–6:00 PM
United Kingdom local time — GMT in winter and BST in summer.